Holdcroft, Stoke Extra Care, Stoke-on-Trent

Exceptional new build extra care facility in Stoke on Trent
Stoke-on-Trent City Council
19,650 sqm
August 2016
BREEAM Excellent


Holdcroft is one of three retirement villages for the over-55s within the £100m Stoke Extra Care PFI project, which is the largest scheme of its kind to be developed in Stoke-on-Trent.  The contract to build, finance and operate the villages over a 25 year period in partnership with Stoke-on-Trent Council was awarded to the Sapphire Consortium.

Sapphire comprises a number of firms which have experience in providing housing projects countrywide. These are Eric Wright Group, Your Housing Group, Kajima Partnerships Limited and Seddon Construction.

Sapphire has appointed Eric Wright Construction for the design and construction of the Holdcroft scheme.

Holdcroft is located at Abbey Hulton which was named after the former abbey that existed between the 13th and 16th centuries.

The development comprises two distinctly separate blocks set either side of a public square and the village hall and other communal areas spill out into the space, including a sun terrace on the first floor. The southern block is open-ended allowing sun to flood into the residents’ garden and its associated growing areas.

Holdcroft Extra Care provides 175 units, comprising 120 two bedroom flats and 55 one bedroom flats.

All the flat layouts have been designed to Lifetime Home Standards and can be considered to be ‘wheelchair lite’. In doing so, they offer access from the main bedroom to the bathroom with the potential for a hoist to be fitted at a later date.


All elements of the building have been designed to accord with the requirements and recommendations of Secured by Design.

The apartments provide recycling facilities in the resident’s kitchen, along with a number of recycling centres incorporated into the design allowing residents or care staff to drop off waste.

In the two bedroom flats, the partition walls around the second bedroom will be constructed with a number of knockout panels to provide future flexibility and enable the resident to tailor this space to their individual needs with no requirement for extensive alteration work.


LABC Building Excellence Awards

Finalist – Best Inclusive Building

Finalist – Best Social or Affordable New Housing Development

Finalist – Best High Volume New Housing Development

Key Challenges

This project was undertaken on a very tight site location surrounded by an existing housing estate and school.

We implemented a number of noise and duct reduction solutions to ensure minimum disruption to local residents and planned our material deliveries out of peak hours.

The ground conditions involved heavy clay with a number of mine shafts to cap and fill before the main construction works could commence.

A further challenge was the multiple stakeholders involved in the project including the funders, the council and the end users and ensuring everyone’s requirements were met and each party are happy with the completed schemes.

Added Value

Across the two Extra Care schemes we are pleased to have delivered the following:

  • 134 new jobs created. Of which 91 of the people employed resided within 25km of postcode ST1 – these were all of different disciplines
  • 7 apprentices have worked on the project
  • 47% of people working on the project reside within 25km of postcode ST1
  • 63% of materials procured up to end Feb 16 have been from the local area
  • 91.5% of waste has been recycled
  • Two work placements every month


The sustainability strategy for Holdcroft addresses key principles for energy, emissions, materials selection, water, pollution, waste, biodiversity, social and community and transport.

The scheme is targeting a BREEAM Excellent rating and a reduction of CO₂ emissions by a further 20% beyond Part L 2010 Building Regulation requirements.

Client Feedback

“We want to ensure city residents have the opportunity to live in the best quality accommodation, and we look forward to Sapphire delivering this scheme. It is an exciting development and the largest scheme of its kind to ever be developed in the city.”
Councillor Ruth Rosenau
Cabinet Member for Regeneration, Planning and Transportation

Client Feedback

“This is the biggest scheme of its kind to be developed in Stoke-on-Trent and will put the city on the map for extra care housing. From the outset we have been committed to creating more than just bricks and mortar by driving wider benefits to the local economy; creating jobs for local people and boosting local trade. It is great to see these figures for new job opportunities, particularly the apprenticeships that are being created for young people.”
Steven Haigh
Executive Director of Growth at Your Housing Group

Related Case Studies

Get in Touch

For all enquiries, please get in touch with the team here at Eric Wright.